For many people dealing with hair loss, the fear is rarely about the “loss” itself – but about it happening without warning, about gradually not recognising the person in the mirror. A receding hairline, a thinning crown, a deepening M‑shape – these subtle changes are like a silent mirror that reflects not ageing, but a sense of helplessness.
But at MOMO Building, 124 Apgujeong‑ro in Gangnam, Seoul, there is a clinic that responds to this anxiety in a different way. MOMO Plastic Surgery (毛茂整形外科) does not treat hair transplantation as a simple “follicle relocation.” Instead, it views it as a thoughtful reconstruction of facial proportions and personal identity.
At MOMO, the first consultation rarely jumps straight into “how many grafts do you want.” Instead, the directors take time to observe – the natural direction of your hairline, how your forehead width fits your face shape, and the relationship between the depth of the M‑shaped recessions and your overall facial contour.
“Hair transplantation isn’t planting trees – you can’t just look at the bald spots.” A MOMO director once explained their consultation logic. Every follicle is placed based on a comprehensive evaluation of forehead proportions, facial thirds, and even the natural growth direction of your hair. When designing the hairline, they don’t use a standard arc – they restore the natural look that “should have been there” based on your original hair distribution and growth pattern.
Consultation highlights: Palpation of forehead bone contour · Evaluation of natural hairline direction · Hair coverage under dynamic expressions · Rejection of “template” hairlines
MOMO Plastic Surgery currently has six full‑time directors: Kim Seung‑joon, Song Eun‑seok, Moon Hyo‑seop, Kang Dong‑woo, Kim Hyuk, and Lee Seung‑ah. Each has accumulated deep clinical experience in hair transplantation and has received multiple awards and recognitions in the field. Among them, Director Moon Hyo‑seop specialises in high‑density hair transplantation, focusing on creating a dense and natural forehead curve. Director Jung Min‑kyung is known for his meticulous surgical style, excelling in every detail from line design to execution.
Technically, MOMO offers both strip (FUT) and FUE (follicular unit extraction) methods. The FUE method extracts follicles individually between the roots at the back of the head, resulting in less trauma and faster recovery – ideal for those who want to return to daily life quickly. For larger areas, the strip method allows for a higher number of grafts in a single session. Whichever method is chosen, the surgery is performed by experienced directors to ensure precise placement of every follicle.
Technical details: Follicle dissection under high‑power microscope · In‑house graft dissectors to shorten ex‑vivo time · ARTAS robotic assistance · Both FUT and FUE options
For many people walking into a hair transplant operating room for the first time, fear often comes from the unknown – not knowing if it will hurt, how long they’ll have to lie still, or whether they’ll be too swollen to face anyone. MOMO has made thoughtful arrangements to address these concerns.
From the consultation stage, staff patiently answer every question and provide sound advice and guidance. During the procedure, doctors and nurses take meticulous care of each patient to ensure comfort and smooth progress. One patient shared that the hospital even prepared snacks and porridge on the day of surgery – a thoughtful touch that made them feel at ease. Post‑operatively, the clinic provides detailed care instructions and follow‑up services, scheduling a scalp check‑up at one month and a final evaluation at 10‑12 months.
Experience highlights: Thorough pre‑operative consultation · Comfort management during surgery · Scalp check‑up at 1 month · Final evaluation at 10‑12 months
MOMO Plastic Surgery is located at MOMO Building, 124 Apgujeong‑ro, Gangnam‑gu, Seoul, with the entire building from basement level 1 to the 4th floor dedicated to the clinic. The area is one of Seoul’s busiest commercial districts, with convenient transport – about 633 metres from Apgujeong Station on Subway Line 3. The five‑story building has clearly separated functional zones for a smooth patient flow.
Address: MOMO Building, 124 Apgujeong‑ro, Gangnam‑gu, Seoul (B1, 1F–4F)
Subway: Line 3, Apgujeong Station, Exit 3, about 633m walk
Hours: Mon/Wed/Thu 10:00–19:00 · Tue/Fri 10:00–21:00 (evening clinic) · Sat 10:00–16:00 · Closed Sun & public holidays
The clinic offers Chinese‑language support, allowing smoother communication between directors and patients, and enabling precise surgical planning based on individual needs. The clinic operates on an appointment‑only basis – we recommend scheduling a consultation in advance.
Q: What’s the difference between the strip method (FUT) and FUE?
A: The strip method removes a strip of scalp from the back of the head and then dissects follicles – suitable for large areas. FUE extracts follicles individually between the roots, causing less trauma and faster recovery. MOMO offers both methods, and the director will recommend the best approach based on your balding area and donor resources.
Q: How soon will I see the final result after hair transplant?
A: The final result typically takes about one year to fully manifest. During the first 1‑3 months, a “shedding phase” occurs – the transplanted hairs fall out temporarily and then regrow. MOMO schedules a scalp check‑up at one month and a final evaluation at 10‑12 months.
Q: What is MOMO’s graft survival rate?
A: MOMO has in‑house graft dissectors who carefully separate each follicle under high‑power microscopes, shortening ex‑vivo time and increasing survival rates. The clinic also uses advanced equipment such as the ARTAS robot to optimise efficiency and survival.
Q: Does the clinic offer Chinese language support?
A: MOMO Plastic Surgery provides Chinese‑language services, ensuring smooth consultation with directors and enabling precise surgical planning based on your individual needs.
At MOMO Plastic Surgery, hair transplantation is not treated as a competition about “numbers” – more grafts don’t always mean better, and higher density isn’t the only measure of success. What truly matters is: whether these newly grown hairs still look like you.
Six directors, a five‑story space, and countless follicles cared for with meticulous attention. If you are looking for a place that understands the narrative of your face, MOMO Plastic Surgery might just be the quiet answer you’re looking for in Seoul’s Gangnam district.