When it comes to seeking skin care in Korea, many people’s fear is never whether to do it — but being pushed through an assembly line, opaque procedure and pricing structures, being over‑sold, or spending money without knowing where it went. Gangnam, Hongdae, and Myeongdong — Seoul’s three core commercial districts all have dermatology clinics, but which one should you choose? What are the differences between branches of the same brand?
In Seoul’s Gangnam district, Hongdae, and Myeongdong, there is a skin care brand known as a “reputable chain.” Daybeau Clinic (데이보 피부과) is not just a small skincare shop that does facials and masks; it is a chain dermatology brand centered on “anti‑aging + injectables + skin care,” distinguished by “transparent pricing with no discrimination between locals and foreigners” — with three senior directors all from Korea’s major chain medical aesthetics systems. The Gangnam branch focuses on premium anti‑aging, Hongdae on high value for younger clients, and Myeongdong on tourist convenience.
Many chain clinics operate on the logic of “uniform procedures, uniform pricing, uniform operations” — every branch is the same. But Daybeau has followed a different principle from the start: “Uniform quality standards, with each branch having its own focus.” The three branches share the same prescription system and pricing structure, but each branch differs in equipment and service emphasis — Gangnam leans toward premium anti‑aging, Hongdae emphasizes value for money, and Myeongdong prioritizes tourist convenience.
Daybeau’s core treatment areas cover the skin concerns that most people care about:
Daybeau’s style can be summed up in four words: “transparent and trustworthy.” Pricing is open and equal for all; all medications and devices are genuine; the director personally performs every procedure — no assembly‑line work.
Daybeau’s three branches have distinct positioning, but overall quality standards are uniform. When deciding which branch to visit, we recommend considering these four dimensions:
The Gangnam branch is located a 3‑minute walk from Gangnam Station Exit 11, ideal for those active in Gangnam / Apgujeong / Sinsa. The Hongdae branch is a 5‑minute walk from Hongik Univ. Station Exit 1, suitable for those in Hongdae / Sinchon / Mapo. The Myeongdong branch is a 2‑minute walk from Myeongdong Station Exit 6, the most convenient choice for tourists.
Each branch has its own lead director, all from Korea’s major chain systems — Gowoon Dermatology and Oracle Dermatology. Director Lee Sang‑eun at Gangnam comes from the Gowoon system, with more extensive experience in anti‑aging lifting. Directors Hwang Seon‑jun (Hongdae) and Kim So‑kyung (Myeongdong) both come from the Oracle system, each with their own strengths in injectables and skin care.
As the flagship, the Gangnam branch has the most comprehensive equipment — Thermage FLX (6th generation), Ultherapy (US‑approved), ONDA, InMode and other premium devices, focusing on high‑end anti‑aging and lifting. The Hongdae and Myeongdong branches have a more streamlined setup, but basic treatments (skin boosters / botulinum toxin / hyaluronic acid fillers / laser) are identical in quality to Gangnam, making them ideal for basic skin care and light aesthetic needs.
One of Daybeau’s core advantages is fully transparent and uniform pricing across all branches. All three branches follow the same price list, with no difference between locals and foreigners. No matter which branch you visit, the price for the same treatment is identical. One visitor shared, “The pricing is transparent and consistent, so you don’t have to worry about being treated differently – which is very tourist‑friendly.”
Summary of selection logic: Choosing among the three branches is essentially a matter of matching “location × director style × equipment.” Choose Gangnam for premium anti‑aging, Hongdae for value and a youthful vibe, and Myeongdong for convenience and tourist‑friendly service. Quality standards and pricing are uniform across all branches – the key is which branch is more accessible and which director’s approach suits you best.
Daybeau Clinic is part of Korea’s SAMKOO Medical Group, which also operates Dayone, Ipponi, and other brands. The group runs oral and maxillofacial surgery, plastic surgery, dermatology, and internal medicine facilities. Daybeau is positioned as the group’s chain dermatology brand centered on “anti‑aging + injectables + skin care.”
The Gangnam branch is located at 3F, Sejong Building, 9 Teheran‑ro 103‑gil, Gangnam‑gu, Seoul. The Hongdae branch is at 184 Yanghwa‑ro, Mapo‑gu, Seoul. The Myeongdong branch is at 3F, 50 Myeongdong 8‑gil, Jung‑gu, Seoul.
In terms of service, Daybeau stands out with three impressive details:
Daybeau maintains open, transparent, and uniform pricing across all three branches. Below are market reference price ranges (excluding 10% VAT, exchange rates for reference):
| Treatment | Price (KRW) |
|---|---|
| US Ultherapy full face (exclusive to Gangnam) | Inquire |
| Thermage FLX 6th generation (exclusive to Gangnam) | Inquire |
| Skin booster (basic) | From ~200,000 |
| Rejuran Black Box 2cc | Inquire |
| Botulinum toxin (Korean) | From ~70,000 |
| Hyaluronic acid filler (1cc) | From ~200,000 |
| Gold microneedling | Inquire |
| Laser pigmentation removal / Pico | From ~100,000 |
| Thread lifting | Inquire |
* Prices are market reference ranges, excluding 10% VAT. Premium equipment treatments (Ultherapy / Thermage) at the Gangnam branch may be slightly higher than at Hongdae or Myeongdong. Final costs depend on the consultation plan provided by the clinic.
All three branches operate on an appointment‑only basis. We recommend scheduling a consultation in advance. Bookings can be made through the official website, Kakao Talk, or authorized reservation platforms.
Q: What are the differences between Daybeau’s three branches?
A: Gangnam is the flagship, with the most comprehensive equipment (Thermage FLX, US Ultherapy, etc.) and a focus on premium anti‑aging – ideal for high‑quality anti‑aging seekers. Hongdae offers great value, attracts many younger clients – suitable for students and budget‑conscious users. Myeongdong has the best location and is most convenient for tourists – perfect for those with tight schedules. All branches maintain uniform quality and pricing.
Q: What are the qualifications of the three directors?
A: Each branch has a lead director – Gangnam’s Lee Sang‑eun (formerly Gowoon Dermatology), Hongdae’s Hwang Seon‑jun (formerly Oracle Dermatology), and Myeongdong’s Kim So‑kyung (formerly Oracle Dermatology). All three come from major Korean chain systems, each with their own expertise in anti‑aging, injectables, and skin care.
Q: Is Daybeau’s pricing transparent? Is there any price discrimination?
A: Daybeau offers fully transparent and uniform pricing with no discrimination. All three branches follow the same price list, and foreign tourists are treated fairly. All treatments are clearly priced with no hidden fees.
Q: Does Daybeau offer Chinese language support? How can I book?
A: All three branches provide Chinese interpretation services for seamless communication. The clinics operate on an appointment‑only basis, and we recommend booking 1–2 weeks in advance. Bookings can be made through the official website or authorized reservation platforms.
Q: If all three branches are equally convenient, how should I choose?
A: If location is not a deciding factor, choose based on treatment needs – choose Gangnam for premium anti‑aging (Thermage / US Ultherapy); choose Hongdae for basic care with great value; choose Myeongdong for maximum convenience and tourist‑friendliness. You can also consider each director’s strengths: go to Dr. Lee for anti‑aging, or Dr. Hwang / Dr. Kim for basic care.
In skin care, what truly matters is not “which district you go to,” but “how you are treated” – whether the plan truly fits you, whether pricing is transparent, whether the execution is precise, and whether the experience is one of genuine care. These details determine whether skin care adds to or subtracts from your natural beauty.
Under the leadership of Directors Lee Sang‑eun, Hwang Seon‑jun, and Kim So‑kyung, Daybeau Clinic – with three branches in Gangnam, Hongdae, and Myeongdong – brings a philosophy of “uniform quality standards with branch specialization” and a sincere attitude of transparent pricing with no discrimination. If you are looking for a non‑assembly‑line, no‑gimmick, truly respected dermatology clinic, Daybeau might just be the answer worth exploring in Seoul.