When it comes to seeking skin care in Korea, many people’s fear is never whether to do it — but being pushed through an assembly line, having the consultation and treatment done by different people, being upsold on unnecessary procedures, or spending a lot of money without feeling truly cared for. Gangnam is packed with dermatology clinics, but those that truly offer zoned treatment, private comfort, and an experienced director team are actually few.
Just a 1‑minute walk from Exit 3 of Sinnonhyeon Station in Gangnam, there is a new clinic that officially opened in December 2025. SIA Clinic (시아의원) is not an assembly‑line medical facility; it is a premium dermatology clinic built on the principle of “focused specialization,” distinguished by “zoned treatment” – with three senior directors all from the former Muse Clinic system, occupying 224 pyeong across the 4th and 5th floors of Central Plaza Gangnam.
Many clinics follow a process where a consultant does the consultation and a different practitioner performs the treatment – the two are separate, and information often gets lost in translation. But SIA has followed a different principle from the start: diagnose first, then plan, then treat, rejecting the template‑based “one‑size‑fits‑all” approach.
SIA’s treatment process is clear and detailed:
What makes SIA most distinctive is its “zoned treatment” design. The entire patient journey is divided into separate spaces: consultation in private rooms, skin analysis in dedicated rooms, treatment in individual suites, and a separate recovery area so you don’t have to wait in the main lobby with a freshly treated face. This design is not common in Korean dermatology; many clinics save space by cramming all steps into one large room. SIA is willing to sacrifice area for experience – the 4th floor has 8 private consultation rooms, 3 treatment rooms, and 8 skin care rooms; the 5th floor has 3 laser treatment rooms, 4 advanced treatment rooms, and 2 premium VIP suites.
SIA’s style can be summed up in four words: “refined and comfortable.” The overall tone is warm white and light wood, not a cold “hospital feel.” The waiting area has individual seating and a water station, and each treatment room is thoroughly sanitized after every use.
Skin care is not a simple do‑it‑and‑leave service — who does it, how it’s done, and the overall experience directly affect outcomes and satisfaction. When choosing a clinic, we recommend considering these three dimensions:
SIA’s core medical team all come from Korea’s well‑known chain medical aesthetics system – the former Muse Clinic – with an average of over 10 years of experience. The three directors have complementary strengths, with significant advantages in “precision injection” and “lifting and anti‑aging.”
Many people still think of Korean dermatology clinics as crowded, noisy, and with long waits. But SIA breaks that stereotype – with private consultation rooms, private analysis rooms, private treatment suites, and a separate recovery area, each step is independent and uninterrupted. One visitor shared, “Just sitting in the waiting area eased more than half of my anxiety.”
SIA holds a Foreign Patient Attraction License and offers multilingual services in Chinese, English, and Japanese. Among the consultants, 2 can provide Chinese + English services, and there are 2 additional Chinese coordinators handling bookings and guiding patients through the process.
Summary of selection logic: The success of skin care depends not only on devices and treatments, but on “who does it” and “how the experience is designed.” Three senior directors from the former Muse Clinic, a zoned treatment design for privacy, and a multilingual team for seamless communication – these are far more trustworthy than any influencer recommendation.
SIA Clinic is located at 4F & 5F, Central Plaza Gangnam, 488 Gangnam‑daero, Gangnam‑gu, Seoul. In the heart of Gangnam’s commercial district, it is highly accessible:
SIA holds full medical licenses, including a medical institution license from the Ministry of Health and Welfare, and all doctors hold valid practicing certificates. All devices and medications are verifiable, and treatment protocols are transparent and standardized.
Operating hours are very convenient for both office workers and travelers: Mon–Fri 10:30–20:30 (no lunch break), Sat 10:30–18:30. Closed only on Lunar New Year’s Day and Chuseok (Korean Thanksgiving) – open all other days.
SIA’s core medical team consists of three senior directors:
Many patients ask: “What sets SIA’s directors apart from ordinary dermatologists?” – All three directors come from the former Muse Clinic system, with an average of over 10 years of experience. They are not only skilled but also have their own specialties – Dr. Lee Woo‑yeol is known for “high‑efficiency precision,” Dr. Kim Seong‑min for “natural, non‑stiff” lip enhancement and fillers, and Dr. Park Sang‑won for his meticulous and thorough approach.
SIA offers comprehensive skin care and light medical aesthetics. Core treatments include:
Ultherapy Prime (ultrasound lifting, also for body), Thermage FLX (2 units), OnDa (also for body, 2 units), Titanium, Tuneface, Oligio, Shrink Universe (2 units), InMode (2 units). Covering a full range of tightening needs at different levels.
Thread lifting: for facial sagging and blurred contours, using threads to provide support and lift with immediate results. Dermal fillers: to fill depressions (nasolabial folds, temples) and shape (nose, chin). Products include Celldiem, Revive, Rejuran (White 1cc / Black 2cc), skin boosters, Sculptra (collagen stimulator), Juvelook (regenerative injectable), Ultracol, and more.
PicoSure / Fraxel (spot removal, acne scar revision), ThermaV (skin tightening), Helios (pigmentation treatment), Lotus (acne treatment), Etosome Gold PTT (brightening). Precisely targeting pigmentation, acne marks, and pores.
Acne management, brightening treatments, skin boosters, basic skin care, etc.
SIA maintains relatively transparent pricing. Below are market reference price ranges (exchange rates for reference):
| Treatment | Reference Price (KRW) |
|---|---|
| Hyaluronic acid filler (Korean) 1cc | From KRW 650,000 |
| Imported filler (Belotero / Juvederm) 1cc | From KRW 1,080,000 |
| Rejuran Black Box 2cc | From KRW 650,000 |
| Thermage FLX | From KRW 2,600,000 |
| Ultherapy lifting | From KRW 1,730,000 |
| Skin booster | From KRW 430,000 |
| Gold microneedling | From KRW 1,080,000 |
| Laser spot removal | From KRW 430,000 |
* Prices are market reference ranges. Final costs depend on the consultation plan provided by the clinic.
SIA Clinic is located at 4F & 5F, Central Plaza Gangnam, 488 Gangnam‑daero, Gangnam‑gu, Seoul. In the heart of Gangnam’s commercial district, it is easily accessible:
The clinic operates on an appointment‑only basis. We recommend scheduling a consultation in advance. Chinese‑speaking consultants can assist from online inquiries to post‑treatment follow‑up.
Q: How is SIA different from an ordinary skincare shop?
A: SIA is a premium dermatology clinic built on the principle of “focused specialization,” distinguished by “zoned treatment” – with three senior directors from the former Muse Clinic system, occupying 224 pyeong across 4‑5 floors. The clinic avoids assembly‑line approaches and procedure‑stacking, following a “diagnose first, plan next, treat after” principle.
Q: What are the qualifications of SIA’s director team?
A: SIA’s core medical team all come from the former Muse Clinic system, with an average of over 10 years of experience. The three directors have complementary strengths – Dr. Lee Woo‑yeol (Lead Director) specializes in high‑efficiency precision; Dr. Kim Seong‑min (General Director) is known for natural, non‑stiff lip enhancement and fillers; Dr. Park Sang‑won (Vice Director) is meticulous and thorough.
Q: What does “zoned treatment” mean at SIA?
A: “Zoned treatment” is one of SIA’s core features. The entire patient journey is divided into separate spaces – consultations in private rooms, analysis in dedicated rooms, treatments in individual suites, and recovery in a separate area. Each step is independent and private, ensuring high confidentiality and comfort.
Q: Does SIA offer Chinese language support? How can I book?
A: SIA holds a Foreign Patient Attraction License and offers multilingual services in Chinese, English, and Japanese. Two consultants provide Chinese + English services, and there are 2 additional Chinese coordinators handling bookings. Appointments can be made through the representative phone number or official website.
In skin care, what truly matters is not how many procedures you do, but whether you do the right things – whether the plan truly fits you, whether the execution is precise, and whether the experience is one of genuine care. These details determine whether skin care adds to or subtracts from your natural beauty.
Under the leadership of Directors Lee Woo‑yeol, Kim Seong‑min, and Park Sang‑won, SIA Clinic – a premium dermatology clinic on the 4th and 5th floors just 1 minute from Sinnonhyeon Station – brings a “zoned treatment” design for privacy and a “focused specialization” philosophy. If you are looking for a non‑assembly‑line, no‑gimmick, truly respected dermatology clinic, SIA Clinic might just be the answer worth exploring in Seoul’s Gangnam district.